Surf the Dream A discourse of links and articles from Justin Avery

Tag Archive: Design

  1. Plain White vs Full Bleed Images

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    I’ve recently added HotJar to the Back Pocket Notebooks site to see how people are using the site. I was interested in where people were dropping off, how they were getting from the home page to the product page and where they might be getting distracted.

    The more I looked into it the more I wanted to play around to see if a shift in the design would work. The template I’m using for the notebook store allows you for a hero feature, or to have a hero slide show. The slide show will allow you to run the image full bleed, where as the feature gets 50% for the images and 50% for the content.

    By default I went with the smaller image to improve load times, and while sales are coming in regularly I wanted to see if the full bleed images that so many of my clients want to show off their products would tempt more people into adding the items to the cart and making the purchase.

    Here’s the before image….

    BackPocket-White-Hero

    And here is the after image….

    BackPocket-Full-Bleed-Slide-Show

    Any bets on how they’re going to go? Will there be more clicks? Will the slower performance (due to the larger images) of the site result in lower conversions?

    I’ll touch back to announce the results in a few weeks.

  2. Craft by InVision LABS

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    Craft is a plugin for Sketch and Photoshop that will pull in real content, both imagery and text, to get away from the Lorem Ipsum and see how your designs will really be used.

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  3. Design Methods – toolkit Using the toolkit

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    The MediaLAB Amsterdam method card collection is a very wide range of design and research methods that can be used to get the necessary insights.
    The methods are divided in categories relating to the type of insights that can be gained with them. The methods can be about defining goals, knowing context, knowing the user, framing insights, ideation, prototyping or testing.

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  4. UX Project Checklist

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    If you’re running a project make sure you take a look at this checklist and make sure you follow research, plan, explore, communicate, create, feedback, delight and analyse (and then probably repeat)

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Surf the Dream is a blog that has been running since the mid 2000's when it started on BlogSpot. Over the years it's been rebranded as justinavery.me (now my resume) and JaveryDesign.com (which now redirects back to this site).

I offer consultation services through Simple Things, produce a range of educational pocket notebooks, write about the Universe and run a responsive design and a RWD Weekly Newsletter