Owen Williams covers off all the current problems with AMP, the main one being that Google are continuing to systematically taking more control over the content on the web.
By all means, make the web a faster place, but reward sites that are doing it on their own without using Google’s proprietary markup and servers to do so.
The sad thing about Owen’s article is that it is a silent call for people to take a stand against it, yet he knows that it is at the cost of traffic to your site. For Evan, and many other publishers, this stand which reduces traffic will also in turn reduce ad impressions and earnings.
But that is what taking a stand is all about, it’s never an easy thing to do or it wouldn’t be called taking a stand.
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