Surf the Dream A discourse of links and articles from Justin Avery

Unformatted notes from a practical guide to creating web content workshop

Just a quick note that these are uncheck notes and may not be entirely accurate. If you think something is wrong, it probably is. I recommend you following @RellyAB and going to see one of her talks/workshops.

If you gleam anything as useful from this, you will learn a LOT more by checking it out in person.

**content strategy**

- write content once publish everywhere.
- devices are a fairy in the bottle, as awesome as it could be it won't until you let it out.
- mobility pushes technology

- content pushes technology

sites to review
- ecommenrce teapigs
- The good little company
- encyclopedia on an ordinary life (good pick up and read book)

*Keep in mind about the site*
- site personality
- level of knowledge that users will have arriving on the site.

Funnelback tool for a content audit. Audit pages. Like www.pagetrawler.com but MUCH better.

- Qualitative Audit - looking at the quality of the content.
to get there you need to do a

Surf the Dream is a blog that has been running since the mid 2000's when it started on BlogSpot. Over the years it's been rebranded as justinavery.me (now my resume) and JaveryDesign.com (which now redirects back to this site).

I offer consultation services through Simple Things, produce a range of educational pocket notebooks, write about the Universe and run a responsive design and a RWD Weekly Newsletter