Surf the DreamJustin Avery

Don’t tell them about it. Show them it working.

G’day, my name is Justin and this is my web log.

These days I work as a forward deployed engineer and digital strategist. Agencies and consultancies bring me in when a tender pitch really matters, and I build the working version of their idea, so the people across the table can click it, not just read about it.

Reading compass

Not sure where to start? Tell me what you’re into.

Your words go to Clef, a Cloudflare model that doesn’t write anything. It returns a probability for every option it was given, and those numbers set the weight of the type.

How likely each thread is

  1. Front-end craft—
  2. Web3 & on-chain—
  3. Servers & DevOps—
  4. Making things—
  5. WordPress—
  6. Life, cricket & surf—
  7. The link log—

Things I build

All projects
  1. Roleline

    A careers-site assistant that answers candidates’ questions using only content the employer has approved.

    Live
  2. Strumlist

    An offline-first songbook and setlist builder for gigging guitarists.

    Live · 2026
  3. Project SYZYGY

    Fully on-chain generative art where the Ethereum block that mints each body decides its mass, position and velocity.

    Live · 2026
  4. Back Pocket Notebooks

    Small, well-made pocket notebooks with educational designs, printed in short runs in the UK.

    Live
  5. Responsive Design Weekly

    A weekly newsletter and knowledge hub on responsive web design, started in 2012.

    Live · 2012
  6. Am I Responsive?

    The four-screen responsive screenshot tool. Net Magazine’s Side Project of the Year, 2013.

    Archived · 2013
  7. InstaMeme

    A build-along: from a phone photo to a memecoin on Base, in one small web app.

    Live · 2026

Recent writing

The whole archive
  1. Migrate from Wordpress to Cloudflare CMS - EmDash

    Wordpress has been the leading CMS on the web for more than 10 years. Now, Cloudflare have something that is faster, more secure, and more developer friendly.

  2. Bridging Web2 and Web3 with InstaMeme: From Zero to Memecoin Creation

    The walls between Web2 and Web3 are crumbling. New frameworks, developer tools, and open APIs are making it easier than ever to create one-of-a-kind experiences that wrap traditional web stacks around…

  3. Bring back the blog
  4. Coining Content
  5. New technology posts
  6. Gnosis Safe - safe missing and can not connect
  7. Graph Indexer "Store error: database unavailable"
Every link

    Type to search titles and full text. ↵ opens the full results page.