Surf the Dream A discourse of links and articles from Justin Avery

Freelance website performance roles

I’m on a few slack channels these days and one of my favourite ones has to be the Web Performance Channel. As someone who is incredible passionate about responsive design I’ve also picked up the performance flag and fly it where ever I can.

Unfortunately for me, and most other people that care about the web and making it faster, there isn’t a real demand in business to focus on making their sites faster.

  • FORTUNATELY there are some large sites that ARE focusing on making things better, sites like
  • are all putting a significant effort towards making their sites as perceivably fast as they can be and writing wonderful blog posts telling us about the ways we can do the same.

    Instead of waiting for business to realise that performance is a key part of their site I think we need to impose ourselves upon business and make this easier to understand by putting the benefits more into a business perspective.

    Don’t be slack

    The question from the slack channel was around there not being any performance related freelance jobs.

    I think there is a solution to this which I outlined in this answer:

    It would be rare that businesses look at their websites and immediately think “you know what… I think I need someone to come in and improve the performance of my site”. If you want to get some work in that area I’d suggest looking at and for people looking for UX folk. Find their website and send them an email to say “Hey, I know you’re looking for a UX person to improve your customers journey on your site. You know what would _really_ improve their journey? A faster site. Here’s how I can help….”

    Surf the Dream is a blog that has been running since the mid 2000's when it started on BlogSpot. Over the years it's been rebranded as (now my resume) and (which now redirects back to this site).

    I offer consultation services through Simple Things, produce a range of high quality pocket notebooks(including a Solar System Notebook, Space Notebook, and a Guitar Notebook), write about the Universe and run a responsive web design knowledge hub and a RWD Weekly Newsletter.