Content some times starts as a small idea and grows. It might grow from a title of an idea into a snippet, and then again into an article or even further as a feature story. It is important to keep this as a single piece of content that maintains it’s structure from each stage.
This is an idea I had about how an interface that grows along with the content you create for it. The URI will always remain the same but additional content will be added to give it more context depending on where it is being used.
It’s a CMS authoring approach I came up with to help out a news publisher. I was reminded about it after seeing monkeydo.biz/blog/multi-channel-authoring video (a much better demo).