Surf the DreamJustin Avery

Writing

Unformatted notes from a practical guide to creating web content workshop

Just a quick note that these are uncheck notes and may not be entirely accurate. If you think something is wrong, it probably is. I recommend you following @RellyAB and going to see one of her talks/workshops.

If you gleam anything as useful from this, you will learn a LOT more by checking it out in person.

JavaScript
**content strategy**
- write content once publish everywhere.

- devices are a fairy in the bottle, as awesome as it could be it won't until you let it out.

- mobility pushes technology
- content pushes technology
sites to review

- ecommenrce teapigs

- The good little company

- encyclopedia on an ordinary life (good pick up and read book)
*Keep in mind about the site*

- site personality

- level of knowledge that users will have arriving on the site.
Funnelback tool for a content audit.  Audit pages.  Like www.pagetrawler.com but MUCH better.
- Qualitative Audit - looking at the quality of the content.

to get there you need to do a

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