This week I’ve turned to the darkside a little and I’ve been looking at the potential of using AMP Stories.
I know right.
While I have my own opinions about the direction that Google is trying to take the web with AMP I can not ignore the commercial benefits that it can provide clients by sitting a top regular search results.
Part of the reason is to also see how AMP is implementing particular ideas, like the Stories, and seeing how we can deliver the same kind of experience without the reliance on AMP HTML.
It’s been an interesting journey so far, if anyone is interested you can check the story out here (but be warned, it still loads more than 20MB worth of data… even with AMP you need to be wary of the video that you’re using).