Surf the Dream A discourse of links and articles from Justin Avery

Aaron Draplin on logo design

This is a fantastic short video as Aaron Draplin takes you through the approach to designing a logo. Super inspirational and made me want to start creating immediately.

Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.

  • Aaron Draper? Looks like someone is a fan of Mad Men eh?

    • Ha, thanks for picking up on that.

      The strange thing is i’ve never watched an episode of Mad Men, although I’ve heard lots of good things.

      • No worries. I never watched it either!

        And thank you for the Am I Responsive tool. I used it for a dribbble shot: http://drbl.in/nBVk

Surf the Dream is a blog that has been running since the mid 2000's when it started on BlogSpot. Over the years it's been rebranded as justinavery.me (now my resume) and JaveryDesign.com (which now redirects back to this site).

I offer consultation services through Simple Things, produce a range of educational pocket notebooks, write about the Universe and run a responsive design and a RWD Weekly Newsletter